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Joseph CheeVisual designer & creative technologistSingapore

Allure Design Mall

Role
Lead Designer & Motion Artist
Time
2023, 2 months
Client
NTU Art, Design & Media
With
Blender

Overview

Branding and motion graphics for a themed orientation camp aimed at familiarizing and welcoming students to NTU Art, Design & Media. The project encompassed creating a comprehensive visual identity system and engaging animations that reflect the creative spirit of ADM.

Challenge

To create a program that would resonate with students from diverse backgrounds and interests, while also showcasing the school's commitment to creativity and innovation.

Solution

A branding package with an immersive use of world building to reflect the diverse specialisations within the school, crafting a vibrant and energetic identity that reflects the school's creative spirit.

Takeaways

The power of storytelling and a strong concept is crucial to immersing audiences and uniting them under a shared identity.

Development Process

Next projectDemonhead Drum Machine
Allure Design Mall logo in dark purple lettering over overlapping pink, blue, green and yellow triangles, seen through a gridded window.
Allure Design Mall logo in dark purple lettering over overlapping pink, blue, green and yellow triangles, seen through a gridded window.
Allure Design Mall project video
Allure Design Mall intro animation
Allure Design Mall morning scene
Allure Design Mall afternoon scene
Allure Design Mall night scene
Rendered mall atrium with orange pillars, escalators, the Allure sign and cartoon mascot cut-outs beside a colourful recruitment poster.
Rendered mall atrium with orange pillars, escalators, the Allure sign and cartoon mascot cut-outs beside a colourful recruitment poster.
Retro Scan News title card with chunky orange-and-white lettering beside a blue 3D globe on an orange grid.
Retro Scan News title card with chunky orange-and-white lettering beside a blue 3D globe on an orange grid.
Black-and-white wall of twelve CCTV monitors labelled CAM1 to CAM12, showing roads, shops and static-filled feeds.
Black-and-white wall of twelve CCTV monitors labelled CAM1 to CAM12, showing roads, shops and static-filled feeds.
Pink smiling mascot face at the centre of a white burst of arrows and stars on a pink background.
Pink smiling mascot face at the centre of a white burst of arrows and stars on a pink background.