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The stuff Joseph makes when nobody’s asking.

Side projects from the sketchbook and the workbench: installations you play with your body, animated self-portraits, and art I make to understand myself a little better.

About

I’m a generalist, and I see this as a strength. I’ve designed event graphics and wayfinding for the Singapore Grand Prix, marketing visuals for Trip.com, and exhibitions and edutainment experiences for Hustle & Bustle Group.

I’ve also built the front end of the SoPets app and co-founded Peachy, a travel-planning startup that pitched its way to over $30k in early funding. Away from client work, I make interactive installations with Arduino, p5.js and 3D printing.

Art is how I make sense of myself, so every project starts with research and reflection.

Experience

  1. Creative Executive2026Hustle & Bustle Group
  2. Frontend Developer2025SoPets
  3. Visual Designer2022–2023Trip.com
  4. Co-founder & Design Lead2019–2020Peachy
  5. Junior Visual Designer2019Singapore GP