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Joseph CheeVisual designer & creative technologistSingapore

WorkDone Learning Centre

Role
Brand Designer & Illustrator
Time
2023, 3 months
Client
WorkDone Learning Centre

Overview

Created a vibrant and engaging brand identity for WorkDone Learning Centre, a tuition center located in the heart of Bras Basah, Singapore.

The brand identity captures the essence of learning through lively illustrations and a welcoming design system that resonates with both students and parents.

Challenge

To create a brand identity that stands out in the competitive education market while conveying professionalism and approachability.

Solution

Developed a comprehensive brand system featuring custom illustrations and typography that creates an inviting and motivating learning environment.

Takeaways

The brand identity successfully attracted new students and created a strong, recognizable presence in the education sector.

Development Process

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Purple WorkDone poster with the pen-nib logo and the tagline 'Work smart, not hard. Consider it done.' over a classroom photo.
Purple WorkDone poster with the pen-nib logo and the tagline 'Work smart, not hard. Consider it done.' over a classroom photo.
WorkDone website homepage with an illustrated student, a video of a student waving, and the headline 'Loved by Efficient Top Scoring JC Students.'
WorkDone website homepage with an illustrated student, a video of a student waving, and the headline 'Loved by Efficient Top Scoring JC Students.'
WorkDone stationery mockup with business card, invoice, envelope, flyer, foolscap pad and subject stickers in purple and orange.
WorkDone stationery mockup with business card, invoice, envelope, flyer, foolscap pad and subject stickers in purple and orange.
Orange WorkDone Bugis A-frame sidewalk sign with a pencil illustration and the line 'Your next journey is just around the corner!'
Orange WorkDone Bugis A-frame sidewalk sign with a pencil illustration and the line 'Your next journey is just around the corner!'
WorkDone ad layouts with headlines such as 'Connecting the dots', 'Lost and don't know where to begin?' and 'Hard work, done easy.'
WorkDone ad layouts with headlines such as 'Connecting the dots', 'Lost and don't know where to begin?' and 'Hard work, done easy.'
WorkDone Bugis roll-up banner in a lobby, asking 'Lost and don't know where to start?' and pointing visitors to unit #04-09.
WorkDone Bugis roll-up banner in a lobby, asking 'Lost and don't know where to start?' and pointing visitors to unit #04-09.