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Joseph CheeVisual designer & creative technologistSingapore

Peachy

Role
Co-founder & Lead Designer
Time
2022, 2 years
Client
Startup

Overview

UX/UI design and branding for Peachy, a travel planning app that connects travellers with freelance local trip planners. As co-founder and lead designer, I worked on the user research, the app design and the brand.

Challenge

To create a platform that connects travelers with local experts while ensuring quality, authenticity, and trust in the travel planning process.

Solution

Developed a user-friendly platform with robust verification systems, clear communication channels, and an intuitive booking process.

Takeaways

Successfully secured initial funding and validated the concept through user testing and market research.

Development Process

Next projectWorkDone Learning Centre
Peachy title card with the slogan Plan easy, travel Peachy! beside a phone showing the app's home screen.
Peachy title card with the slogan Plan easy, travel Peachy! beside a phone showing the app's home screen.
Close-up of the Peachy app home screen asking Where are we going today, Andre? above a search bar and a Taiwan trip plan.
Close-up of the Peachy app home screen asking Where are we going today, Andre? above a search bar and a Taiwan trip plan.
Laptop mock-up of the Peachy landing page, with a sign-up form over a photo of a busy city street.
Laptop mock-up of the Peachy landing page, with a sign-up form over a photo of a busy city street.
Row of six Peachy app screens, including planner profiles, a trip calendar and a radar chart of travel preferences.
Row of six Peachy app screens, including planner profiles, a trip calendar and a radar chart of travel preferences.
Overview of the Peachy prototype artboards, from splash and sign-in screens to planner profiles, payments and trip briefings.
Overview of the Peachy prototype artboards, from splash and sign-in screens to planner profiles, payments and trip briefings.